We built the tool
we wished existed
APEX Capitals was born out of frustration. Our founders spent years managing UK property portfolios on spreadsheets, watching institutional investors operate on purpose-built platforms they couldn't access. We decided to change that.
Institutional tools for every UK investor
We believe every UK investment holding company — whether managing 5 or 500 assets — deserves access to the same quality of portfolio analytics that large institutions take for granted.
The gap between “institutional-grade” and “accessible” is artificial. It persists because incumbents charge £500k+ for enterprise software that solves the same problems APEX Capitals solves for £149/month.
Our mission is simple: give every UK property investor and family office the information, automation, and intelligence they need to make better decisions — without the enterprise price tag.
UK customers
Investors and family offices
Assets on platform
Combined portfolio value tracked
Documents managed
Leases, certificates, and compliance docs
Uptime SLA
Enterprise reliability, always
What we believe in
Precision Over Approximation
Yield is 5.84%, not "about 6%". We build tools that give you exact numbers you can stake decisions on.
Security First
Your financial data is some of the most sensitive data you own. We treat it accordingly — UK data centres, encryption at rest and in transit, no compromises.
Built by Investors, for Investors
Our founders have managed property portfolios themselves. Every feature solves a real problem we encountered personally.
Speed to Insight
You should know your portfolio's position in seconds, not after a morning of spreadsheet work. Speed matters.
UK First
SDLT, EPC certificates, Section 21, Assured Shorthold Tenancies. We understand the UK regulatory environment because it's the only one we operate in.
Customer Obsessed
We talk to our customers every week. Product decisions are driven by real pain, not roadmap politics.
Meet the people behind APEX
Based in London. Built by investors, fintech veterans, and product specialists.
Oliver Blackwood
CEO & Co-Founder
Former portfolio director at a London-based family office managing £85M of UK property. Built APEX after spending a decade frustrated by the tools available.
Priya Sharma
CTO & Co-Founder
Ex-Goldman Sachs technology lead. 12 years building financial data platforms. Passionate about making institutional-grade software accessible.
Marcus Webb
Head of Product
Product lead from PropTech startup PropFlow (acquired 2022). Deep expertise in property management workflows and UK-specific compliance requirements.
Charlotte Ashford
Head of Customer Success
Former chartered accountant and property investor herself. She ensures every customer maximises their APEX platform investment.
Daniel Osei
Lead Engineer
Full-stack engineer with fintech background. Led engineering at a regulated Open Banking provider before joining APEX.
Emma Richardson
Head of Marketing
B2B SaaS marketing specialist with a background in proptech and financial services. Joined from a FTSE 250 property company.
How we got here
APEX Capitals founded in London by Oliver Blackwood and Priya Sharma
First 50 customers. Launched Xero integration and document management module
Series A seed funding. Launched AI anomaly detection and Open Banking integration
500+ customers. Launched Enterprise white-label product. ISO 27001 alignment achieved
Continuing to grow — expanding features, team, and customer base across the UK
Our UK data commitment
Your data is hosted exclusively in UK-based data centres and never transferred outside of the United Kingdom. We are fully GDPR compliant and provide Data Processing Agreements to all business customers.
Want to join our team?
We're growing fast and hiring across engineering, product, and customer success. Based in London.